2020 was the beginning of new trends that shifted traveling to different levels and made it unpredictable so that both travelers and service providers had to learn how to adapt to the new normal.
In 2020, we saw a sharp increase in direct bookings. On average, almost 20% of all bookings happened directly. That is an increase of 65% compared to 2019. (source: Stardekk)
Direct Booking is a global trend in the Vacation Rental Industry where travelers prefer to make a reservation for their stay directly with the Property Manager or a Homeowner. This trend has been on the rise for several years, especially since the previous pandemic year. In the following, you can find more details on how having your website can help your business and what are different models of generating direct bookings on your website.
- Create Your Website
Having your website can be a powerful tool in building your brand. Your rental website can help travelers find all information that they need before making the reservation while keeping the contact after the reservation was made will be the first step in building your customer loyalty.
If in the offer you provide Promo codes for your guest’s travel or your guest friends, it will be a great option to convert travelers into your regular guests.
It is no secret that many fees for Property Managers include paying OTA commission fees for reservations generated via their distribution channels. Your rental website will boost your revenue, and being a property manager, it is your business goal.
Booker Tools Direct Booking tool can help you to boost your business by creating your website directly from the software. A generated website can include all details of your properties together with a booking engine that will allow travelers to make the reservation directly with you. Adapting your rental website to your brand with high-quality images will make a great first impression on your guests. Demonstrate your company brand and what you provide to the customer, and how value is created.
The benefits that travelers get when booking directly with you:
- Best prices guaranteed
- Guaranteed payment security
- Personal verified properties
- Personal approach
- Direct communication
- Local suggestions and help
- Booking Engine
Booking Engine is a crucial component of generating direct reservations. If you create your rental website from the system, it will include Booking Engine as well. Suppose you already have your existing website with property content. In that case, Booker Tools can provide you the option of using an integrated booking engine that will enable travelers to book directly on your website. Automatic synchronization of prices, availability, and restrictions will allow you to have the best offers on your website while enabling your customers to have real-time rates and availability without the need for prior inquiries.
- API Integrations
Using API integration, an existing website can be linked using the iframe components (booking form, calendar, search engine, etc.) – the possibility of API connection means full connection with your website, including automatic synchronization of inventory (reservations, prices, restrictions, and availability) and synchronization of content (photos, description, guiding content of property units…). Connecting your existing website with Booker Tools also provides your customers with real-time rates and availability to book directly on your website.
Regardless of creating a new website from the software or connecting the existing one, Booker Tools central calendar will keep all reservations organized in one place so you can have an overview of all reservation details, both on your desktop version and your Booker Tools mobile app.
Create your website directly from Booker Tools software, start generating direct reservations and make your business more successful.
If you would like to have more information on how Direct Booking can help your business, we stay at your disposal.