Direct Booker is in Greece

Direct Booker opened its 27th franchise and the first one in Greece. One day while scrolling through Facebook, Theofilos Tsiepas stumbled upon an ad in which Direct Booker announced they are looking for a franchise partner in Greece.

“At that time, I was looking for new business opportunities while regularly monitoring trends in the tourism sector, as I’m the owner of some Airbnb apartments. The most important factor underlying my decision to begin a partnership with Direct Booker, apart from their professionalism, organization, etc., were the profiles of its founders who are self-made, have business acumen, and built the company from scratch, having gained crucial experience at all levels. From my point of view, their business development plan, which is based on the franchise model, is the appropriate strategy for both Direct Booker and the franchise network, as we are talking about a relatively new industry where prevalence will be determined by the speed of acquiring new customers. And last but not least, the in-house development of advanced technological solutions, like Booker Tools, can provide future strategic maneuverability, thus increasing chances for long-term sustainability.”

What was your job before taking the Direct Booker franchise?

“I’m a Commercial & Business Development Executive with MBA studies and several years of managerial experience in FMCG (Fast-moving consumer goods), as well as in the Automotive and Software industries. I have a diversified career in Business Development, Sales, Marketing and Operations in multinational and family corporations.”

What would you say are the biggest advantages of taking a franchise?

Today, more and more entrepreneurs realize the advantages of buying a franchise over starting α business from zero. “You get Know-How, a proven business model, and a strong brand name while being a member of a network; all these factors pave the way for a more profitable outcome. And I must mention DB support, always professional and willing to provide solutions and guidance when the need arises.”

What would you recommend to anyone interested in buying a franchise?

“Not to approach it as an investment proposal alone, but more as something that inspires them and to which they will be committed. To learn and understand it in-depth, before delegating any tasks to partners. Equally important is to identify key factors –such as competition, market size, and trends of the industry, etc.– in order to have realistic expectations and be able to formulate an effective business development plan. In a few words, prepare a good plan and be consistent in rolling it out!”

The COVID pandemic had a great impact on all aspects of business, some of them prospered and some had an enormous loss. The travel industry suffered, but some people, like you, found this situation as an opportunity. Could you tell us more about the current situation in Greece regarding tourism and Vacation Rental Industry?

“In Greece, tourism is the most critical industry, since it corresponds to about 25% of GDP. The approximately 30 million tourists that visited the country in 2019 generated a gross income of over €50 bn. Regarding competition in the vacation rental industry, there are several players, ranging from small, local property management agencies to global companies. The accommodation market is relatively multidimensional, comprising family-run apartments or huge 5-star hotel complexes. I believe that the accommodation market is relatively uncharted and Direct Booker Greece can gain ground and make a difference.

Where do you see Direct Booker and yourself as a part of DB in 5 years?

“I am quite confident that Direct Booker will establish itself as one of the best Vacation Rental Management companies in the world. Honestly speaking, my vision at the moment ranges from a side business activity covering the area of Epirus and the Ionian Islands to developing into one of the largest vacation rental agencies in Greece, based in Ioannina. As the franchise business development partner for Greece, I am quite confident that the optimistic scenario will prevail, because I strongly believe that the technological solutions that Direct Booker has developed, such as Booker Tools, provide a significant comparative advantage and a strong lead over the competition. Hopefully, Direct Booker Greece will evolve into a key strategic partner for the parent company, gaining awareness as one of the biggest and well recognized VRC companies of this industry in Greece.”



Why should you start with Direct Booking?

2020 was the beginning of new trends that shifted traveling to different levels and made it unpredictable so that both travelers and service providers had to learn how to adapt to the new normal.

In 2020, we saw a sharp increase in direct bookings. On average, almost 20% of all bookings happened directly. That is an increase of 65% compared to 2019. (source: Stardekk)

Direct Booking is a global trend in the Vacation Rental Industry where travelers prefer to make a reservation for their stay directly with the Property Manager or a Homeowner. This trend has been on the rise for several years, especially since the previous pandemic year. In the following, you can find more details on how having your website can help your business and what are different models of generating direct bookings on your website.

  • Create Your Website

Having your website can be a powerful tool in building your brand. Your rental website can help travelers find all information that they need before making the reservation while keeping the contact after the reservation was made will be the first step in building your customer loyalty. 

If in the offer you provide Promo codes for your guest’s travel or your guest friends, it will be a great option to convert travelers into your regular guests. 

It is no secret that many fees for Property Managers include paying OTA commission fees for reservations generated via their distribution channels. Your rental website will boost your revenue, and being a property manager, it is your business goal. 

Booker Tools Direct Booking tool can help you to boost your business by creating your website directly from the software. A generated website can include all details of your properties together with a booking engine that will allow travelers to make the reservation directly with you. Adapting your rental website to your brand with high-quality images will make a great first impression on your guests. Demonstrate your company brand and what you provide to the customer, and how value is created.

The benefits that travelers get when booking directly with you: 

  • Best prices guaranteed
  • Guaranteed payment security
  • Personal verified properties
  • Personal approach
  • Direct communication
  • Local suggestions and help


  • Booking Engine

Booking Engine is a crucial component of generating direct reservations. If you create your rental website from the system, it will include Booking Engine as well. Suppose you already have your existing website with property content. In that case, Booker Tools can provide you the option of using an integrated booking engine that will enable travelers to book directly on your website. Automatic synchronization of prices, availability, and restrictions will allow you to have the best offers on your website while enabling your customers to have real-time rates and availability without the need for prior inquiries.

  • API Integrations

Using API integration, an existing website can be linked using the iframe components (booking form, calendar, search engine, etc.) – the possibility of API connection means full connection with your website, including automatic synchronization of inventory (reservations, prices, restrictions, and availability) and synchronization of content (photos, description, guiding content of property units…). Connecting your existing website with Booker Tools also provides your customers with real-time rates and availability to book directly on your website.

Regardless of creating a new website from the software or connecting the existing one, Booker Tools central calendar will keep all reservations organized in one place so you can have an overview of all reservation details, both on your desktop version and your Booker Tools mobile app.

Create your website directly from Booker Tools software, start generating direct reservations and make your business more successful. 

If you would like to have more information on how Direct Booking can help your business, we stay at your disposal.

Try Booker Tools for free 15 days.