How to increase your bookings?

Dear readers, check these tips by Booking.com on how you can increase bookings and improve overall performance on their platform.

1. ADD A FLEXIBLE – 1 DAY

Maximise bookings by adding a Flexible – 1 Day policy

Given the current uncertainty around travel, people are looking for more flexibility than ever before. Where appropriate, Booking.com promotes flexible rates to help make it easy for potential customers to find what they’re looking for. For more info check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations.

2. ADD A FLEXIBLE RATE

Offer flexibility to guests by adding a Flexible Rate

In these uncertain times, guests are looking for flexible booking options that allow them to make last-minute changes to their travel plans. For more info visit: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations.

3. ADD A NON-REFUNDABLE RATE

Secure guaranteed payments with a Non-Refundable Rate

With a Non-Refundable Rate, guests pay the full price if they cancel or don’t show up. This rate type is a great way to secure revenue. To find out more check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations

4. ADD AN EARLY BOOKER DEAL

Secure bookings and revenue in advance

The Early Booker Rate helps you boost occupancy early in the season by attracting guests who book their trips well in advance. If you want to know more about this check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations

5. SET UP YOUR CHILD RATE

Attract more families to your properties

According to Booking.com data, families stay an average of 28% longer and book a 27% higher rate than couples and solo travellers.

6. ADD A MOBILE RATE

Add a targeted rate to increase visibility in mobile searches

Booking.com data shows that 75% of bookings are made on a mobile device. Mobile is by far the most important channel for bookings, and it’s also associated with important booking behaviour:

● Repeat bookings happen more often on the app

● First-time bookings happen seven times more often on a mobile browser

For more info about Mobile Rates check: https://partner.booking.com/en-gb/help/rates-availability/rates-special-offers/setting-mobile-rates

7. OPT IN TO ONLINE PAYMENTS

Plan for future demand with Online Payments

Depending on the policies you’ve chosen for your property, Booking.com can pay you either by virtual credit card (VCC) or via bank transfer. This enables you to receive guest payments the way that best suits your business needs. If you want to know more about Online payments visit: https://partner.booking.com/en-gb/help/policies-payments/payment-products/introducing-payment-solutions-bookingcom

8. JOIN GENIUS

Join the Genius programme

Genius is a marketing tool that helps increase your visibility and connects you with Booking.com’s highest-value guests. Genius guests travel more, stay for longer and spend more per night than the average customer. For more info check: https://partner.booking.com/en-gb/help/growing-your-business/increase-revenue/becoming-genius-partner

9. BECOME A PREFERRED PARTNER

You’re invited to join the Preferred Partner Programme

Preferred is an exclusive programme that’s offered to the top 30% of properties on Booking.com. Partners must meet a set of criteria to join, but once a member they can expect a big boost in bookings on Booking.com in return for a small increase in commission. To learn more about Preferred Partner Programme visit: https://partner.booking.com/en-gb/help/growing-your-business/increase-revenue/all-you-need-know-about-preferred-partner-programme

10. SET UP A COUNTRY RATE

Unlock local bookings with a targeted Country Rate

Country Rates are special rates offered to travellers in certain countries and regions that can make your property more attractive to them. Making them part of your pricing strategy is an important way of capturing specific travel demand. For more info check: https://partner.booking.com/en-gb/solutions/country-rates

11. SET UP A GETAWAY DEAL

Attract guests looking for an Easter or summer getaway

Set up a Getaway Deal on Booking.com to capture travellers booking for the Easter and summer holidays.

12. SET UP A WEEKLY OR MONTHLY RATE

Secure more revenue with a Weekly and Monthly Rate

The latest Booking.com data shows increased demand for longer stays. Weekly or Monthly Rates can help you capture this demand by offering a discount to guests who book longer stays. – Weekly Rates require a minimum stay of seven nights – Monthly Rates require a minimum stay of 28 nights

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