Dear readers, check these tips by Booking.com on how you can increase bookings and improve overall performance on their platform.
1. ADD A FLEXIBLE – 1 DAY
Maximise bookings by adding a Flexible – 1 Day policy
Given the current uncertainty around travel, people are looking for more flexibility than ever before. Where appropriate, Booking.com promotes flexible rates to help make it easy for potential customers to find what they’re looking for. For more info check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations.
2. ADD A FLEXIBLE RATE
Offer flexibility to guests by adding a Flexible Rate
In these uncertain times, guests are looking for flexible booking options that allow them to make last-minute changes to their travel plans. For more info visit: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations.
3. ADD A NON-REFUNDABLE RATE
Secure guaranteed payments with a Non-Refundable Rate
With a Non-Refundable Rate, guests pay the full price if they cancel or don’t show up. This rate type is a great way to secure revenue. To find out more check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations
4. ADD AN EARLY BOOKER DEAL
Secure bookings and revenue in advance
The Early Booker Rate helps you boost occupancy early in the season by attracting guests who book their trips well in advance. If you want to know more about this check here: https://partner.booking.com/en-gb/solutions/advice/pricing-foundations
5. SET UP YOUR CHILD RATE
Attract more families to your properties
According to Booking.com data, families stay an average of 28% longer and book a 27% higher rate than couples and solo travellers.
6. ADD A MOBILE RATE
Add a targeted rate to increase visibility in mobile searches
Booking.com data shows that 75% of bookings are made on a mobile device. Mobile is by far the most important channel for bookings, and it’s also associated with important booking behaviour:
● Repeat bookings happen more often on the app
● First-time bookings happen seven times more often on a mobile browser
For more info about Mobile Rates check: https://partner.booking.com/en-gb/help/rates-availability/rates-special-offers/setting-mobile-rates
7. OPT IN TO ONLINE PAYMENTS
Plan for future demand with Online Payments
Depending on the policies you’ve chosen for your property, Booking.com can pay you either by virtual credit card (VCC) or via bank transfer. This enables you to receive guest payments the way that best suits your business needs. If you want to know more about Online payments visit: https://partner.booking.com/en-gb/help/policies-payments/payment-products/introducing-payment-solutions-bookingcom
8. JOIN GENIUS
Join the Genius programme
Genius is a marketing tool that helps increase your visibility and connects you with Booking.com’s highest-value guests. Genius guests travel more, stay for longer and spend more per night than the average customer. For more info check: https://partner.booking.com/en-gb/help/growing-your-business/increase-revenue/becoming-genius-partner
9. BECOME A PREFERRED PARTNER
You’re invited to join the Preferred Partner Programme
Preferred is an exclusive programme that’s offered to the top 30% of properties on Booking.com. Partners must meet a set of criteria to join, but once a member they can expect a big boost in bookings on Booking.com in return for a small increase in commission. To learn more about Preferred Partner Programme visit: https://partner.booking.com/en-gb/help/growing-your-business/increase-revenue/all-you-need-know-about-preferred-partner-programme
10. SET UP A COUNTRY RATE
Unlock local bookings with a targeted Country Rate
Country Rates are special rates offered to travellers in certain countries and regions that can make your property more attractive to them. Making them part of your pricing strategy is an important way of capturing specific travel demand. For more info check: https://partner.booking.com/en-gb/solutions/country-rates
11. SET UP A GETAWAY DEAL
Attract guests looking for an Easter or summer getaway
Set up a Getaway Deal on Booking.com to capture travellers booking for the Easter and summer holidays.
12. SET UP A WEEKLY OR MONTHLY RATE
Secure more revenue with a Weekly and Monthly Rate
The latest Booking.com data shows increased demand for longer stays. Weekly or Monthly Rates can help you capture this demand by offering a discount to guests who book longer stays. – Weekly Rates require a minimum stay of seven nights – Monthly Rates require a minimum stay of 28 nights