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BOOKER TOOLS CONNECTIONS

Using Channel Manager is a basic requirement for success in the Vacation Rental Industry. Besides providing more visibility, automatic content, rates, restriction, and availability management on all booking channels, Channel Manager is a time saver and scalability precondition. 

Being present on multiple sales channels will help you to develop your business as Channel Manager allows you to advertise your listings on multiple channels by managing them from one place.

Booker Tools features Channel Manager connected by two-way connection with 10 sales channels. Our partner NextPax Channel Manager provides a connection to additional 40+ sales channels directly via Booker Tools.

Booker Tools Channels Manager is connected to:

 

#1 Booking.com

Booking.com was founded in 1996 and is headquartered in Amsterdam, Netherlands. It has become the go-to booking website for all things travel. Booking.com dominates the industry, along with Expedia. According to HotelTechReport, Booking.com and Expedia control approximately 95% of the online travel market.

In Europe, Booking.com drives 50% of all European online hotel bookings (Source Tnooz).

Booking.com charges a commission of 10-18% (15% global average) per booking depending on the location and the status of the property. Being a global leader in listing properties online, Booking.com caters to travellers of all kinds. Any accommodation type including hotels, hostels, motels, B&Bs, apartments, vacation homes, cottages, cabins, villas, resorts, boats, luxury tents, etc lists their properties on Booking.com.

Booking.com listed Booker Tools as Premier Connectivity Partner, showing our technology meets the highest technology standards in the industry . 

#2 Airbnb

Airbnb is becoming one of the largest community for hosts and guests, with over 150 million users. Airbnb was founded in 2008 as a startup, and today is the most popular booking website that completely revolutionized the way travellers book their stay and how owners market vacation rentals.

Airbnb’s crowd-sourced, cultural approach to distribution has transformed the hospitality industry.

Airbnb travellers want to experience a destination like a local look, as 74% of properties are located outside main hotel districts.

Airbnb listings range from air beds in apartments to enhanced castles. Guests can find property types such as hostels, bed & breakfasts, apartments, castles, hotels, camping, farmhouses, lodges.

#3 Expedia

Expedia is the world’s largest travel company handling flights, car rentals, cruises, activities, hotels, and vacation rentals. They have localized sites in numerous countries and as a channel, it has a strong global presence. Adding Expedia to the vacation rental marketing mix will generate extra exposure on the numerous sites that belong to the Expedia Group.

Expedia charges a commission of 12-20% (on average 16.5%) depending on the market and property type. Expedia attracts a large audience as they are offering a variety of travel products.

Expedia listings include property types such as hotels, hostels, bed & breakfasts, campgrounds, lodges, pensions, apartments, palaces, townhouses, farmhouses, and other vacation rental types.

Expedia listed Booker Tools as 2021 Preferred Connectivity Partner among best technology providers for Expedia.

#4 Agoda

Agoda was founded in Thailand and is headquartered in Singapore. Agoda has over 2 million listings and it is the strongest in Asia, particularly Malaysia, Taiwan, Indonesia, Thailand, and the Philippines. It forms part of Booking Holdings; the parent company behind Booking.com.

Agoda is one of the fastest-growing travel booking platforms in the world. In terms of its marketing approach, the company places a strong emphasis on providing customers with cheap or discounted accommodation.

Agoda charges a commission fee of 15%, and Agoda guests are travelers wanting to travel to less popular and rural areas in Asia because Agoda is often their only choice.

On the Agoda sales channel, every type of accommodation can be listed, from Luxury hotels to budget ones, apartments, villas, vacation rentals, and bungalows.

#5 TripAdvisor

TripAdvisor is most well known for its extensive library of over 600 million travel-related reviews on properties, restaurants, airlines, activities, and more. It also allows travellers to book and reserve services through the website. Reading about the experience of others is a great way to book (or not) with confidence.

With 455 million monthly visitors, according to TripAdvisor’s sources, this website is the top choice for travellers.

TripAdvisor charges a commission of 12-15% (on average 15%) per booking. The user of TripAdvisor is generally interested in reading candid guest reviews of everything from hotels to restaurants and attractions that are listed on the platform. Travel services offered by TripAdvisor include hotels and vacation rentals, tours and tickets, flights, and restaurant reservations.

#6 E-domizil

E-domizil was founded in 2000 and is headquartered in Frankfurt, Germany. Today it is one of the leading vacation and holiday home sites in the world with more than 450.000 properties localized in countries such as Croatia, Hungary, Cyprus, Greece, Denmark, Italy, Montenegro, Spain, Bulgaria, and many more.

E-domizil travellers prefer character, privacy, space, and a variety of amenities as well as a larger audience of families and group travellers. Listings include property types such as hotels, hostels, bed & breakfasts, campgrounds, apartments, farmhouses, and other vacation rental types.

#7 HomeToGo

HomeToGo is a price-comparison search service for vacation rentals, offering 18 million offers in over 200 countries. Founded in 2014 in Berlin, they work with more than  2,000 vacation rental companies worldwide in over 200 countries. The platform sees over 23 million visitors every month.

The portfolio of vacation rentals ranges from vacation homes, apartments, hotels, boats, castles, hostels, lodges, resorts, bed & breakfasts, campgrounds, pensions, and farmhouses.

#8 HomeAway / Vrbo

Vrbo is part of the Expedia Group and has its focus on providing vacation rentals in the United States. Vrbo is a network of 50 sites around the world, receiving 75 million visits per month. It focuses on non-urban markets, which has made it one of the strongest channels in 2021.

Vrbo caters to a wide traveller base. However, they tend to be more of a reference point for families than other channels.

On Vrbo guests can find a vast offer of property types including houses, apartments, cabins, cottages, bungalows, studios, townhouses, villas, resorts, hotels, guest houses, lodges, chalets, caravans, farmhouses, estates, bed & breakfasts, country houses, boats, and even houseboats.

#9 HostelWorld

Hostelworld has more than 13 million reviews across 17,700 hostels in more than 178 countries, making the brand the leading online hub for social travel. HostelWorld lists Hostels around the world, and headquartered in Dublin it has offices around the world such as London, Shanghai, Sydney, and Porto.

Hostelworld receives a commission between 10% and 25% for each booking that is made through their website or app. Travellers who crave unique experiences that Hostelworld facilitates with the best choice of hostels around the world.

#10 HotelBeds

Since the establishment of HotelBeds in 2001, their hotel portfolio now holds 180,000 hotels, including globally recognized brands like the Hilton, Sheraton, Intercontinental, Hyatt, and many more. They span over 185 countries covering Asia Pacific, Europe, the Americas, and the Middle East.

Travelers seeking quality standards with exclusive standards that they cannot find anywhere else will book their stay via HotelBeds. Hotels, resorts, apartments, villas, bed/breakfasts, hostels, boutique hotels, apart-hotels they all list on HotelBeds.

We stay at your disposal to get more information on how to list your properties via Booker Tools Channel Manager.
If you want to further develop your vacation rental business be present, be active and generate more bookings.

 

 

Our new international partner from UK

The_biggest_advantages_that_Booker_Tools_has_are_speed_innovation_and_automation

We had a lovely chat with our new international partner VillaMore from the United Kingdom. Adam Thompson, Commercial Director, and Ian Sheekey, CEO, recently visited Direct Booker in Dubrovnik, Croatia. The senior management team at VillaMore has over 50 years of experience in the Vacation Rental industry.

“VillaMore delivers first-class villa holidays, catering for the mid to high-end market. Currently, we have over 3000 properties live across Portugal, Spain, France, Cyprus, Greece, Croatia, and Malta, with new destinations being added all the time.

Offering a diverse range of villas to suit everyone’s requirements, they aim to become a one-stop shop for all destinations, focusing on families, groups of friends, and couples looking for a first-class villa experience.

This past year has been a challenging period for travel and vacation rentals due to the ongoing pandemic, with expectations of further difficult times ahead. VillaMore has implemented new safety measures across all of their villas to ensure the safety of all visiting guests and offered flexible booking if travel restrictions change.

“We would say our biggest success is establishing the brand in a very challenging climate and working with our suppliers and guests to ensure everyone receives the best outcome in this rapidly changing environment.”

VillaMore has used the past year to focus on streamlining the business, making the guests’ booking experience quicker and easier while maintaining a safe and secure booking environment. Part of this process was to change Channel Manager due to increasing villa numbers and automation across all processes.

“We have been using an alternative channel manager for a few years but realized as we increased our offering, the limited functions and unworkable speed limited our progress. Booker Tools has been great to work with, developing the system constantly, and we are excited about the huge potential of the system as we grow the business.

Booker Tools is a Vacation Rental Software developed by Direct Booker, a globally awarded Vacation Rental company. It was completely adjusted to the needs of agencies and is intended for anyone in the vacation rental industry looking for a technological solution.

“As VillaMore grows, the speed, flexibility, and automation of Booker Tools will be advantageous for our suppliers and guests. We aim to move the business towards 100% automation, including booking, payments, reports, and additional services.”

“The market is growing exponentially, and we see our business growing the same way.”

If you’re a Property Manager looking for a quality technological solution that will help you improve your business, try Booker Tools for free 15 days.

How does Revenue Manager work?

One of the essential tasks for any Property Manager or Vacation Rental Company is having successful Revenue Management. To understand how a Revenue Manager can help your business, it is crucial to understand what a Revenue Manager is.

Like a module that can significantly affect your revenue streams, being a successful and up-to-date Property Manager, revenue management should be an essential task for successfully developing a business.

What is Revenue Management?

Revenue Manager is a tool that strategically uses performance data, competitor rates, local market information, and other analytics that optimizes property availability and its price to maximize your revenue growth. What a Revenue Manager does is that it anticipates the demand 365 days in advance so that during high seasons you do not have to stress whether the selling price should be increased or decreased to optimize the sales for each property.

When appropriately used Revenue Manager module can increase your revenue and boost your business to a higher level in the long run.

Setting price for Revenue Manager – You will define the standard selling price for your property as a Property Manager. In your Revenue Manager, you will define the deviation of the price to which level the price can go down and to which level the price will go up. The module will follow the market trends and, according to your predefined information, will automatize the selling process

Setting Stay Restrictions (LOS) – LOS pricing model defines rates per length of stay. Some properties will demand a minimum length of stay of 4 nights, while some properties will be fine to accommodate travelers for two nights or less. Revenue Managers will strategically target to have a consistent occupancy pattern during high demand periods or special events. Travelers will be able to make reservations for shorter periods by paying higher rates or having a discount if they book a more extended stay.

Why is a Revenue Manager important?

Using a Revenue Manager should be an essential factor in any professional development in the Vacation Rental Industry. The goal of working with Homeowners is to increase their revenue and provide them with a successful business model.

Furthermore, this module can help you lower your operating cost as automation tools will do operating processes.

It is precisely the task of the Revenue Manager to raise average prices in addition to the maximum number of days sold so that the end result is the best possible.

How does Revenue Manager work?

Booker Tools has developed a Revenue Manager module that can help you automate the process and help you increase the revenue for your properties with less time invested.

Revenue Manager module makes regular calculations where the software will do three things for you:

  • Change rates and restrictions on all sales channels by the predefined rules and market trends
  • Sends you reports in case of excessive booking deviations
  • Sends reports to your Homeowner regarding the modifications (if preferred)

Furthermore, by using Booker Tools Revenue Manager, you will be receiving:

  • Optimization report – you will receive the request (ideally after the season) to make adjustments to initial rates & restrictions based on data and experience created in the previous season
  • Statistical report – your Homeowners will receive the report about their property market status (if preferred, according to your business model)

If you would like to get more information on our Revenue Manager module, Booker Tools Team stays at your disposal.

info@booker-tools.com

Our ultimate goal is that satisfied customers become promoters of our technology

Mario Muhoberac, one of the favorite employees of Direct Booker by his colleagues and partners, introduced himself in a few sentences. Mario’s journey at Direct Booker began five years ago, and during that period, he changed four departments, which shows his multitasking skills.

“When I came to Direct Booker, I started in the Information Department. Then I became Coordinator; after that, Sales Advisor for Booker Tools. Now I am in the Property Development Department. Our department currently consists of 9 employees. Our tasks are: preparation and setting up accommodation units on booking channels, solving technical problems, education, and set up with users of Booker Tools technology, technical assistance, and support to our franchise partners. “

Tell us what you like most about your job, and what motivates you?

“The job is interesting; we help partners maximize their income and improve their business. What I love about this job is the constant opportunity to learn and progress. The business environment is dynamic, every day is different, and we are constantly expanding the network of users.”

Mario shared with us how his typical working day looks.

“When I work, I always wake up at 6.50 in the morning. The first thing I do is making a shake for breakfast, which gives me energy for the whole day. After that, I drink coffee and go to the office. During the workday, I do meetings online, setup with users, and solve current problems. After work, I never miss workouts, and due to the current situation and the inability to go to the gym, I do it at home or in nature. Evenings are for my loved ones, and I try to go to bed earlier to prepare for a new workday and new challenges.”

What was your work experience before Direct Booker?

“I started working at the age of 18 in the Valamar hotel group in Dubrovnik, Croatia. I stayed there for eight years, in various positions such as janitor, pool lifeguard, tennis center coordinator, hospitality desk. All this work experience taught me how to be organized and effectively do business tasks and work in a team.”

The Property Development Department is there for Booker Tools users, as well as for franchise partners. How many BT users do you currently have and how many franchisors?

“The current number of Booker Tools users is almost 100. It is important to emphasize that the users are independent vacation rental owners with several accommodation units to those with 20 or more, then agencies similar to Direct Booker, ho(s)tels, and campsites. BT users are diverse, and more and more of them are deciding to use our technology, which is continually evolving. And as far as franchise partners are concerned, their number has grown to 22. There are franchisors from Croatia, Montenegro, Albania, Bosnia and Herzegovina, Serbia, Slovenia, Italy, Poland, and Peru.”

What is the most significant benefit of Booker Tools software over other similar PMSs, in your opinion?

“Booker Tools was developed by Direct Booker, a World-Award-Winning Short Term Vacation Rental Agency. So the software is made by professionals for professionals. Users first in the market get advanced functionalities with which DB records successful business results. The quality is confirmed by numerous awards, the most recent came from Booking.com for Premier Connectivity Partner in 2021. “

Why do franchisors most often ask for your help?

They ask us to help place facilities on world booking sites, manage prices and restrictions, and solve all current problems. The department strives to be always available to its franchise partners and enable them to improve their business.

How do you measure and monitor the satisfaction of your customers?

“We monitor customer satisfaction through feedback conversations with them. By monitoring their satisfaction with our service, we strive to improve our organization and the way we work. Our ultimate goal is for satisfied customers to become promoters of our technology.”

 How do you deal with stressful situations at work, especially during the season?

“Hm, it’s not easy, but it’s much easier with my colleagues. There’s always a good mood and a positive atmosphere in the office, so one funny comment is enough to get over stressful situations. :)”

Where do you see yourself in the next five years?

“I still see myself in tourism. In addition to tourism, I would also like to continue to be part of technology development. Tourism and technology are the perfect combinations for me.”

“We don’t have to keep individual calendar of availability, because we have one that covers everything”

Anyone involved in Property Management knows how important it is to have a quality technology solution that will make business easier, save time, and prevent overbooking. Such solutions are called Channel Manager and Property Management Software (PMS), and Booker Tools is one of them.

Booker Tools is a Croatian product designed for agencies, ho(s)tels, camps, and vacation rental owners. It was developed by a World-Award-Winning Short Term Vacation Rental Agency, Direct Booker, which was recently placed on 7th place on the list of TOP 50 PRIVATE ACCOMMODATION RENTAL AGENCIES IN THE WORLD by world-known Rentals United. The software was completely developed for the needs of the agency so it can be said, it has everything one property manager needs for a successful business.

One of the users of Booker Tools is Hotel Storia from Čapljina, Bosnia and Herzegovina that has 25 units with 60 beds. The hotel is situated by the Neretva River, surrounded by the natural beauty of Herzegovinian vineyards. We decided to talk with Tamara Glavinić, the hotel’s Marketing Manager about their experience with BT software.

“Regarding the fact that we are a new company on the market, we were looking for a technological solution that will make our business as easy as possible. Following the recommendation of the Direct Booker office in Mostar, we found out about BT. “

Overbooking, manual management of reservations, prices, and availability of accommodation for each booking channel separately, are a thing of the past.

“BT has solved the problem of overbooking and enabled us to manage availability data from one place, synchronize price lists on all platforms and automatically receive an e-mail when the reservation is made.”

The biggest advantages of BT are the automatic synchronization of reservations, prices, restrictions, availability, and content on the world’s largest booking channels; communication with guests from one system (without logging in each individually), direct reservations… All in one place.

“We don’t have to keep an individual calendar of availability for each online booking platform separately, but we have one that covers everything. All this makes the job less stressful because we don’t have to check multi-page calendars every day. When entering a reservation into our program, we simply go to Booker Tools, reduce the number of available rooms for that date and we are sure that everything has been updated on Booking, Expedia, and other platforms.”

Except for the top-notch technology BT offers, there is also a Department of Customer Support. They are always available to all users if they have any questions related to the software.

“Customer support is impeccable, in fact, I think the people who work in that Department are responsible for us being your client. They are always available, kind, and willing to help. I highly recommend Booker Tools, because of its ease of use, reasonable price, and already mentioned customer service.”

 If you also manage an agency, ho(s)tel, campsite or private accommodation and check Booker Tools options. Try it free for 15 days. We look forward to the partnership and expansion of the network of satisfied customers.

Golden Leaf Properties: “We do 99% of our business and will do it through BT”

Booker Tools, Property Management Software (PMS) and Channel manager is a Croatian product intended for professionals: agencies, ho(s)tels, camps and vacation rental owners. The software was developed by Direct Booker, a world-award-winning short-term rental agency, which uses it for its own needs. The number of BT users is increasing daily and is currently used by thousands of users with over 8000 accommodation units in 9 countries.

One of the satisfied partners is Golden Leaf Properties, Property Management Company specialized in high-quality short-term rentals of villas and apartments. We spoke with Ivan Staničić, the General Manager of the company who revealed the specifics of their business, as well as satisfaction with the use of BT software.

– Tell us the story about Golden Leaf?

The Golden Leaf Properties brand provides services for people who don’t know a foreign language and don’t know how to work on a computer, cannot for any reason, or simply don’t want to manage their own property intended for short-term renting.

Golden Leaf has been around for more than 6 years and the company’s founder is Maksimilijan Šprung, a Croat from America who entered tourism by successfully managing his private real estate, which delighted his neighbors and friends who asked him to do the same for them. I joined him in 2018 when we connected so that together we could offer clients more.

I got into the business 2015. when my friend left Croatia and asked me to take over the management of accommodations and reservations for several of his clients… Since then, the business has grown steadily and I hope that it will continue despite the whole situation with the corona virus and the bad impact it has on business in general and us in particular in tourism.

– What is your position in the company?

At Golden Leaf tours d.o.o. who owns the Golden Leaf Properties brand, I hold the position of General Manager, but in this time of crisis due to the Coronavirus, I have to admit that only at the end of the day can I say what I actually did that day. In case someone did not understand me, I suggest that they try to deal with tourism 2020. 🙂

– What’s the secret to your success?

As I was between several jobs and I am an experienced entrepreneur(in my opinion, an entrepreneur becomes experienced when he goes bankrupt at least once), I quickly realized that this type of job is something that suits me and that I will certainly be able to make “something” out of it.

Since then my inventory has been growing and the business has become more and more automatized.

Automatisation is something that helps the business immensely, but the secret ingredient of this business is that we still do not automatize certain things because this business is successful only as long as the owner is satisfied with our service. I mention this because the relationship with property owners and our employees is our “secret sauce”. We will always pay attention to that.

We are constantly using all available technologies that will make our job easier and differentiate ourselves from the rest of the companies and individuals involved in this business, so we have become the first and for now, the only ones in Croatia to have cooperation with Homes & Villas by Marriott International. This is definitely one of the greatest achievements and something we are proud of.

Our mission is to have healthy growth in the number of facilities we manage and customer satisfaction with our service with maximum sustainability in all fields. We strive to make our actions speak for us and our greatest recognition is when our clients bring to us new clients because that says everything about us and what we are trying to accomplish in this business.

– Where is the headquarters of the company, how many units do you have?

The company’s headquarters are in Split, in Mostarska Street, and the branch office is in downtown, near Vestibule on the Peristyle.

The number of units that we fully manage, which means we replace the owner 100% is slightly more than 40. The number of units for which we work exclusively on the realization and processing the reservations is slightly more than 100. The number of units for which we work exclusively on the realization and processing of reservations with other agencies is slightly more than 200.

– What are the specifics of your business compared to other similar agencies?

Our company records with a top-notch 3D camera that contains the latest technologies and generates shooting results in the form of a 3D virtual walk that we have not yet seen with our competition. Walks can be uploaded to Google Streetview, mention in the description on Airbnb that the walk is posted on another website and it can be published on HomeAway.com. This is a representation of space as we predict it will be a “must-have” in the future.

Except for the cooperation with Homes & Villas by Marriott International, the fact that we know all of our vacation rental owners by name and we maintain contact with them on a personal level if it suits them is one more thing that makes us special.

We also have a “data scientist” who makes additional estimates of prices for each object regarding the situation on market to maximize their profit at full potential.

– How did you find out about Booker Tools?

I am responsible, along with Maksimilian, for our company and employees, so finding an optimal software on which we can base our business was a must. I found it literally on Google a couple of years ago, but at that point, I had no need to change the PMS I was using at the moment. We made many presentations with Croatian and foreign service providers and concluded that BT gave the most “correct” answers from the first call to the sales department, all the way to the presentation itself.

– Which Property Management Software did you use and why did you stop using them?

We used PMS Vreasy and BookingPal. Vreasy is now shut down after it was bought by FantasticStay, and their new software doesn’t suit us, so we took BT for that part of the business, and we use BookingPal because it’s our only choice to update the channels for one big partner we work with.

In other words, we do 99% of our business and will do it through BT.

– How long have you been working and are you satisfied with Booker Tools?

We have to wait a while for a full assessment of the functionality of PMS until we see how it will look like in practice when we start using it in full form. What we can say right away is that we are very optimistic about the potential of BT for our business and we believe that in the future it will prove to be the right choice for our needs.

– How satisfied are you with customer support?

For the customer service, especially Mario, we have only words of praise and we expect to continue our long-term and successful cooperation in the future.

If you are looking for a technological solution that will make the managing of camp, ho(s)tel, agency, or private accommodation easier, try BT free for 15 days.

How to become a successful vacation rental owner?

Technology continuously changes and dictates market trends. It allows vacation renter owners to independently manage sales on a professional level. Brand recognition, market exposure, and sales strategy are three extremely important factors which determine the success of accommodation renting. Year after year, there are more and more early bookings since people are planning their vacation year in advance. This is why having prices prepared on time is important. 

Some vacation rental owners do this at the beginning of the year and only then release the sale, and until then they are not present anywhere, which is a big mistake. It is important to be present for the sake of marketing exposure and visibility which can be achieved only by preparing a sales strategy on time.

Technology is divided into the reservation and operational technology. Reservation technology is a tool that enables sales management and generates reservation on all connected reservation platforms through the channel manager. There is the possibility of generating instant direct reservations from the official websites of the accommodation unit using the booking engine.

Operating technology includes all those functionalities that make it easier for users to perform operational activities such as registering guests to eVisitor system, issuing invoices or updating reservation information.

Working together with private vacation rental owners provides an insight into the state of the market trends and the needs of the rental owners themselves. The system is made according to the needs of the vacation rental owners which is constantly being improved. Starting next year. our clients will be connected to as many as 7 global online reservation platforms: Booking.com, Expedia, Airbnb, Hostelworld, HomeAway, TripAdvisor and Hotelbeds. Such market coverage, while maintaining price with automatic closing of sales on all connected channels with each newly created reservation, without the adequate technology is only possible in theory.