Posts

BOOKER TOOLS CONNECTIONS

Using Channel Manager is a basic requirement for success in the Vacation Rental Industry. Besides providing more visibility, automatic content, rates, restriction, and availability management on all booking channels, Channel Manager is a time saver and scalability precondition. 

Being present on multiple sales channels will help you to develop your business as Channel Manager allows you to advertise your listings on multiple channels by managing them from one place.

Booker Tools features Channel Manager connected by two-way connection with 10 sales channels. Our partner NextPax Channel Manager provides a connection to additional 40+ sales channels directly via Booker Tools.

Booker Tools Channels Manager is connected to:

 

#1 Booking.com

Booking.com was founded in 1996 and is headquartered in Amsterdam, Netherlands. It has become the go-to booking website for all things travel. Booking.com dominates the industry, along with Expedia. According to HotelTechReport, Booking.com and Expedia control approximately 95% of the online travel market.

In Europe, Booking.com drives 50% of all European online hotel bookings (Source Tnooz).

Booking.com charges a commission of 10-18% (15% global average) per booking depending on the location and the status of the property. Being a global leader in listing properties online, Booking.com caters to travellers of all kinds. Any accommodation type including hotels, hostels, motels, B&Bs, apartments, vacation homes, cottages, cabins, villas, resorts, boats, luxury tents, etc lists their properties on Booking.com.

Booking.com listed Booker Tools as Premier Connectivity Partner, showing our technology meets the highest technology standards in the industry . 

#2 Airbnb

Airbnb is becoming one of the largest community for hosts and guests, with over 150 million users. Airbnb was founded in 2008 as a startup, and today is the most popular booking website that completely revolutionized the way travellers book their stay and how owners market vacation rentals.

Airbnb’s crowd-sourced, cultural approach to distribution has transformed the hospitality industry.

Airbnb travellers want to experience a destination like a local look, as 74% of properties are located outside main hotel districts.

Airbnb listings range from air beds in apartments to enhanced castles. Guests can find property types such as hostels, bed & breakfasts, apartments, castles, hotels, camping, farmhouses, lodges.

#3 Expedia

Expedia is the world’s largest travel company handling flights, car rentals, cruises, activities, hotels, and vacation rentals. They have localized sites in numerous countries and as a channel, it has a strong global presence. Adding Expedia to the vacation rental marketing mix will generate extra exposure on the numerous sites that belong to the Expedia Group.

Expedia charges a commission of 12-20% (on average 16.5%) depending on the market and property type. Expedia attracts a large audience as they are offering a variety of travel products.

Expedia listings include property types such as hotels, hostels, bed & breakfasts, campgrounds, lodges, pensions, apartments, palaces, townhouses, farmhouses, and other vacation rental types.

Expedia listed Booker Tools as 2021 Preferred Connectivity Partner among best technology providers for Expedia.

#4 Agoda

Agoda was founded in Thailand and is headquartered in Singapore. Agoda has over 2 million listings and it is the strongest in Asia, particularly Malaysia, Taiwan, Indonesia, Thailand, and the Philippines. It forms part of Booking Holdings; the parent company behind Booking.com.

Agoda is one of the fastest-growing travel booking platforms in the world. In terms of its marketing approach, the company places a strong emphasis on providing customers with cheap or discounted accommodation.

Agoda charges a commission fee of 15%, and Agoda guests are travelers wanting to travel to less popular and rural areas in Asia because Agoda is often their only choice.

On the Agoda sales channel, every type of accommodation can be listed, from Luxury hotels to budget ones, apartments, villas, vacation rentals, and bungalows.

#5 TripAdvisor

TripAdvisor is most well known for its extensive library of over 600 million travel-related reviews on properties, restaurants, airlines, activities, and more. It also allows travellers to book and reserve services through the website. Reading about the experience of others is a great way to book (or not) with confidence.

With 455 million monthly visitors, according to TripAdvisor’s sources, this website is the top choice for travellers.

TripAdvisor charges a commission of 12-15% (on average 15%) per booking. The user of TripAdvisor is generally interested in reading candid guest reviews of everything from hotels to restaurants and attractions that are listed on the platform. Travel services offered by TripAdvisor include hotels and vacation rentals, tours and tickets, flights, and restaurant reservations.

#6 E-domizil

E-domizil was founded in 2000 and is headquartered in Frankfurt, Germany. Today it is one of the leading vacation and holiday home sites in the world with more than 450.000 properties localized in countries such as Croatia, Hungary, Cyprus, Greece, Denmark, Italy, Montenegro, Spain, Bulgaria, and many more.

E-domizil travellers prefer character, privacy, space, and a variety of amenities as well as a larger audience of families and group travellers. Listings include property types such as hotels, hostels, bed & breakfasts, campgrounds, apartments, farmhouses, and other vacation rental types.

#7 HomeToGo

HomeToGo is a price-comparison search service for vacation rentals, offering 18 million offers in over 200 countries. Founded in 2014 in Berlin, they work with more than  2,000 vacation rental companies worldwide in over 200 countries. The platform sees over 23 million visitors every month.

The portfolio of vacation rentals ranges from vacation homes, apartments, hotels, boats, castles, hostels, lodges, resorts, bed & breakfasts, campgrounds, pensions, and farmhouses.

#8 HomeAway / Vrbo

Vrbo is part of the Expedia Group and has its focus on providing vacation rentals in the United States. Vrbo is a network of 50 sites around the world, receiving 75 million visits per month. It focuses on non-urban markets, which has made it one of the strongest channels in 2021.

Vrbo caters to a wide traveller base. However, they tend to be more of a reference point for families than other channels.

On Vrbo guests can find a vast offer of property types including houses, apartments, cabins, cottages, bungalows, studios, townhouses, villas, resorts, hotels, guest houses, lodges, chalets, caravans, farmhouses, estates, bed & breakfasts, country houses, boats, and even houseboats.

#9 HostelWorld

Hostelworld has more than 13 million reviews across 17,700 hostels in more than 178 countries, making the brand the leading online hub for social travel. HostelWorld lists Hostels around the world, and headquartered in Dublin it has offices around the world such as London, Shanghai, Sydney, and Porto.

Hostelworld receives a commission between 10% and 25% for each booking that is made through their website or app. Travellers who crave unique experiences that Hostelworld facilitates with the best choice of hostels around the world.

#10 HotelBeds

Since the establishment of HotelBeds in 2001, their hotel portfolio now holds 180,000 hotels, including globally recognized brands like the Hilton, Sheraton, Intercontinental, Hyatt, and many more. They span over 185 countries covering Asia Pacific, Europe, the Americas, and the Middle East.

Travelers seeking quality standards with exclusive standards that they cannot find anywhere else will book their stay via HotelBeds. Hotels, resorts, apartments, villas, bed/breakfasts, hostels, boutique hotels, apart-hotels they all list on HotelBeds.

We stay at your disposal to get more information on how to list your properties via Booker Tools Channel Manager.
If you want to further develop your vacation rental business be present, be active and generate more bookings.

 

 

Our ultimate goal is that satisfied customers become promoters of our technology

Mario Muhoberac, one of the favorite employees of Direct Booker by his colleagues and partners, introduced himself in a few sentences. Mario’s journey at Direct Booker began five years ago, and during that period, he changed four departments, which shows his multitasking skills.

“When I came to Direct Booker, I started in the Information Department. Then I became Coordinator; after that, Sales Advisor for Booker Tools. Now I am in the Property Development Department. Our department currently consists of 9 employees. Our tasks are: preparation and setting up accommodation units on booking channels, solving technical problems, education, and set up with users of Booker Tools technology, technical assistance, and support to our franchise partners. “

Tell us what you like most about your job, and what motivates you?

“The job is interesting; we help partners maximize their income and improve their business. What I love about this job is the constant opportunity to learn and progress. The business environment is dynamic, every day is different, and we are constantly expanding the network of users.”

Mario shared with us how his typical working day looks.

“When I work, I always wake up at 6.50 in the morning. The first thing I do is making a shake for breakfast, which gives me energy for the whole day. After that, I drink coffee and go to the office. During the workday, I do meetings online, setup with users, and solve current problems. After work, I never miss workouts, and due to the current situation and the inability to go to the gym, I do it at home or in nature. Evenings are for my loved ones, and I try to go to bed earlier to prepare for a new workday and new challenges.”

What was your work experience before Direct Booker?

“I started working at the age of 18 in the Valamar hotel group in Dubrovnik, Croatia. I stayed there for eight years, in various positions such as janitor, pool lifeguard, tennis center coordinator, hospitality desk. All this work experience taught me how to be organized and effectively do business tasks and work in a team.”

The Property Development Department is there for Booker Tools users, as well as for franchise partners. How many BT users do you currently have and how many franchisors?

“The current number of Booker Tools users is almost 100. It is important to emphasize that the users are independent vacation rental owners with several accommodation units to those with 20 or more, then agencies similar to Direct Booker, ho(s)tels, and campsites. BT users are diverse, and more and more of them are deciding to use our technology, which is continually evolving. And as far as franchise partners are concerned, their number has grown to 22. There are franchisors from Croatia, Montenegro, Albania, Bosnia and Herzegovina, Serbia, Slovenia, Italy, Poland, and Peru.”

What is the most significant benefit of Booker Tools software over other similar PMSs, in your opinion?

“Booker Tools was developed by Direct Booker, a World-Award-Winning Short Term Vacation Rental Agency. So the software is made by professionals for professionals. Users first in the market get advanced functionalities with which DB records successful business results. The quality is confirmed by numerous awards, the most recent came from Booking.com for Premier Connectivity Partner in 2021. “

Why do franchisors most often ask for your help?

They ask us to help place facilities on world booking sites, manage prices and restrictions, and solve all current problems. The department strives to be always available to its franchise partners and enable them to improve their business.

How do you measure and monitor the satisfaction of your customers?

“We monitor customer satisfaction through feedback conversations with them. By monitoring their satisfaction with our service, we strive to improve our organization and the way we work. Our ultimate goal is for satisfied customers to become promoters of our technology.”

 How do you deal with stressful situations at work, especially during the season?

“Hm, it’s not easy, but it’s much easier with my colleagues. There’s always a good mood and a positive atmosphere in the office, so one funny comment is enough to get over stressful situations. :)”

Where do you see yourself in the next five years?

“I still see myself in tourism. In addition to tourism, I would also like to continue to be part of technology development. Tourism and technology are the perfect combinations for me.”

Booking.com Premier Connectivity Partner 2021

The travel industry has been going through a rough time this year, because of that we know that strong and productive partnerships are more important than ever.

Booker Tools, software which is used to manage more than 8000 accommodation units and which was made and developed in Dubrovnik, Croatia, is announced as 2021 Premier Connectivity Partner by Booking.com, one of the largest booking platforms in the world. The ‘Premier’ category is part of the Booking.com Connectivity Partner Program 2021; a new incentive program to stimulate the performance of its partners. Premier partners are top and highest-value connectivity providers. These providers offer the most advanced systems with the widest range of products and services.

There are three tiers in this program ‘Standard’, ‘Advanced’ and ‘Premier’. Depending on the number of points accumulated in the year, the providers are classified on the relevant tier.

Booking.com has recognized the efforts and commitment we put into our work. This is just one more step that will motivate us to do better every day and reach for the stars!