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New Booker Tools connection, Hotelbeds

Booker Tools has expanded its connection to Hotelbeds, B2B portal which is focused mainly on the vacation rental owners and hotels. From now on vacation rental owners and tourist agencies can use Booker Tools to increase the visibility of their accommodation units to an additional 60 000 new travel agencies worldwide.

Hotelbeds portal is one of the biggest portals with a 15 % global market used by 180 000 hotels in 185 countries worldwide, and it is focused on selling the vacation rental properties.

Users of Booker Tools operation system increase the visibility of their vacation rental properties since they can advertise automatically on portals such as Hotelbeds and its partners. This way vacation rental property is positioned on the best possible spot.

This feature is useful because f approximately 100 000 unique online users monthly view this platform. What is the additional advantage of big portal is in distribution and expansion of reservation channels.

Hotelbeds is of course just one of several reservation channels with which Booker Tools has competition among. Among other competition are Booking.com, Airbnb, Expedia and more, and on each separate portal user has the inability to set prices based on the portal success and percentage of cancelled reservations, and how they are shown on each portal.

Additional advantages of channel manager are in the display of available units of system in real-time while simultaneously promotes all available vacation rental units through the portal which the user has chosen.

As final note why using channel manager is the key for the success of agencies and vacation rental owners is the information accuracy of vacation rental properties within the system.

How to become a successful vacation rental owner?

Technology continuously changes and dictates market trends. It allows vacation renter owners to independently manage sales on a professional level. Brand recognition, market exposure, and sales strategy are three extremely important factors which determine the success of accommodation renting. Year after year, there are more and more early bookings since people are planning their vacation year in advance. This is why having prices prepared on time is important. 

Some vacation rental owners do this at the beginning of the year and only then release the sale, and until then they are not present anywhere, which is a big mistake. It is important to be present for the sake of marketing exposure and visibility which can be achieved only by preparing a sales strategy on time.

Technology is divided into the reservation and operational technology. Reservation technology is a tool that enables sales management and generates reservation on all connected reservation platforms through the channel manager. There is the possibility of generating instant direct reservations from the official websites of the accommodation unit using the booking engine.

Operating technology includes all those functionalities that make it easier for users to perform operational activities such as registering guests to eVisitor system, issuing invoices or updating reservation information.

Working together with private vacation rental owners provides an insight into the state of the market trends and the needs of the rental owners themselves. The system is made according to the needs of the vacation rental owners which is constantly being improved. Starting next year. our clients will be connected to as many as 7 global online reservation platforms: Booking.com, Expedia, Airbnb, Hostelworld, HomeAway, TripAdvisor and Hotelbeds. Such market coverage, while maintaining price with automatic closing of sales on all connected channels with each newly created reservation, without the adequate technology is only possible in theory.

Ivan, Booker Tools IT manager

The leading regional private rental agency, Direct Booker, focuses on technological solutions to make it easier for vacation rental owners.

They are barely thirty years old, all highly educated and enthusiastic, information technology is their daily preoccupation, and presenter Ivan Bogoje, 37, is the eldest in the eight-member team. Regardless of the time of year, the IT department of Direct Booker, the leading regional private accommodation rental agency, is always active.

Direct Booker is a combination of a travel agency and IT company.

Locals from Dubrovnik still perceive us only as a travel agency, however, since 2016, the company has been more focused on the technology. We have successfully combined the services of a private accommodation agency, with which we have been present on the market since 2010, and the development of high technology, keeping pace with global trends –  says Ivan.

Direct Booker was named the third fastest-growing company in Croatia last year by Lider Magazine, and prominent magazine Rentals United had classified it among the top 10 property management agencies in the world. Direct Booker franchises are present in 8 countries, but the company also has big plans for the future:

The future development of the company is based on four directions of development.

The first is accommodation management on the leading accommodation booking portals.

The second direction is developing service Booker Tools for owners who manage their units independently, and agencies similar to us.

The third direction is to further develop the franchise: our business model can work anywhere in the world where there are supply and demand for private accommodation, and fourth is our booking site for direct reservations, for which we have big plans in the future.

As an IT department they are particularly proud of independently developing  Booker Tools, a technology solution for renters who manage their units by themselves.

We started developing Booker Tools in 2017, and a lot of effort has been put into it. Years of experience and knowledge were applied on the product for those who do the same business as we do – renting private accommodation.

Today it is a complete technological solution, an all-in-one tool for vacation rental owners, as well as other agencies.

This is actually the same technology used by Direct Booker employees and our 22 franchises, just packed into one simple and easy-to-use web / mobile app.

It is very difficult for owners to function today without the right technological support.

There are many advantages of using tools like Booker Tools.

For example, if a reservation is made through Booking.com, the owners must go to 5 or  6 other online channels and close the calendar to prevent overbooking – Booker Tools do this automatically. Also, there are other useful services, such as managing prices from one source, logging in / out of eVisitor, invoicing, “booking engine” for your own website, etc. This ultimately means a big time saver for the owner and a minimal amount of effort, with a reduced chance of error.

The Booker Tools system is currently integrated with booking sites such as: Airbnb, Booking.com, Expedia, HomeAway, HostelWorld and TripAdvisor, and new channels are coming soon.

Integration with E-domizil and Hotelbeds platforms, as well as modules for enhancing guest communication and direct sales is currently under development. Let’s not forget that Google is growing and becoming a bigger player in the industry. So over the next half year to a year, we will be integrating with Google to provide user as many direct bookings as possible.